There's no 'I' in 'corporate brand' (or is there?)

· AOL, long story short

Jeff Gothelf has just published an article in Smashing Magazine on How to Maintain Your Personal Brand as a Corporate Employee. He interviewed me, as well as David Armano and Luke Wroblewski, while researching the article, and I’m quoted a few times in it.

Here’s part of his conclusion:

Be respectful of your employer and their policies but find creative ways to promote yourself while promoting your company at the same time. Personal branding enhances corporate branding. It makes the company appear more “human” and approachable. It makes people want to work there and it attracts good press. If balanced correctly, this is a win-win for all parties involved.

Note: I was scouring the net for images to illustrate this post with (if scouring constitutes typing “brand” into image search engines) and came across this interesting article questioning the concept or value of personal brands entirely.