Would it be possible to put check boxes next to my navigator links and have them drive CSS logic to hide entries that are only associated with unchecked categories?
Would this be something like the Jakob/Zeldman buttons for switching from serif to sans-serif? I think I may need to ask a CSS guru, such as Eric Meyer or Eric Costello .
(“Are all your CSS gurus called Eric?”)
Back when I started talking about business applications of (or lessons from) blogging, Mike Masnick sent me an interesting message about Techdirt.com, a multi-author (slashcode) technology/business news blog that’s been running continuously since 1997 (that is, since before the word blog was coined).
One interesting thing is that Mike and his team managed to monetize the project by starting Techdirt Corporate Intelligence. Techdirt CI provides “enterprise blogs to technology companies…. Each gets a customized, private blog that is filled every day with links, summaries, and (most importantly) analysis of all the news that impacts them.”
This is interesting to me, because it’s a passive or “push” blog for the end-users. I suppose this can be thought of as sticking to their core competency and outsourcing the infograzing.
Mike tells me the company is profitable, running off revenue with no outside investment. In a sense I see this as a version of what Megnut’s been talking about (I’d call her Meg but we’ve never met). You can say that Mike (with the help of his cohorts) established himself as a competent blogger (not just poster, but link-sifter, context-provider) and then found a nice independent way to get hired by numerous client to blog for them professionally.
Not as outreach but as intelligence.
Not working on Windows most of the time lately, I haven’t had a chance to try TopStyle yet. I wish they’d port it to OS X!
Anyway, I went from some blog to the Eatonweb portal and then through the TopStyle text ad where, after reading press-release type information about using TopStyle with Dreamweaver MX, I followed a link for TopStyle blog and learned that they’ve built a blog into TopStyle to send out news and updates.
So, another business-oriented use of a blog, and one or more implied professional (if not dedicated*) bloggers. You can also read the TopStyle blog in your browser:
Did you know that a blog is built into TopStyle Pro 3.0?
A blog (short for “web log”) is simply a frequently-updated web site which “logs” other sites of interest. The TopStyle Blog is updated every weekday with links of interest to web authors.
To access this blog from within TopStyle Pro 3.0, just click the “TopStyle News” button in the View Bar (shown below). You can also view the TopStyle Blog in your web browser.
Nick Denton takes Traction to task for the buzzword bingo in their press release:
Oh no, the corporate wordmanglers have got hold of blogging. “Traction is a leader in next generation Enterprise Weblog software, delivering interoperable, inexpensive, rapidly deployable, open and easy to use tools for groups and teams to communicate, share, organize and link business information in context.”
Someone from Traction contacted me after I mentioned them in this blog a week or so ago and offered to explain to me their product offering. I plan to take him up on it and haven’t had time yet, but I will report back on what I learn when I do.
Scott Kessler writes in Business Week that Macromedia has suffered from its acquisition of Allaire and continues to see soft demand for its products:
Macromedia’s wager was poorly timed. Some 17 months after the company bought Allaire, demand for its products is still weak and there’s no recovery in sight. In effect, the company doubled down and lost.
I suppose I’ll be able to judge this myself, indirectly, when I start to see sales data for my Dreamweaver/Fireworks book.
Chapter 21 of Dreamweaver Savvy described how to build an e-commerce site. Here’s some useful advice from Macromedia for adding PayPal services to such as site:
The PayPal eCommerce Toolkit extension for Dreamweaver MX allows web designers and developers to quickly and easily add e-commerce functionality to a website.
[Macromedia Designer & Developer Center]