Where do great product people come from? Can you hire them? Are they hiding inside your organization? Can you grow them from engineers? Designers? Project Managers?
It turns out that you can.
Product managers, product designers, product developers can all grow and enhance their capabilities and capacity to work together productively by deepening their understanding of the full spectrum of the product mindset. And when you do that, you start building a product culture, one person at a time.
In this book Christian Crumlish describes the expertise, skills, and frameworks that come together in every great product person–and shows you how you can put these ideas to work inside your organization.