work processes and artifacts of a designer of digital products (an information architect, content strategist, interaction designer, and user experience generalist)
Campfire onboarding for community mental health product
Iterated on the yoga onboarding to shift focus from self-help to being welcomed into a community. Result was sharply improved member signups, reduced churn, a greater percentage of first-time users having a supportive conversation, and increased retention.
The Yahoo Application Platform had a design for sharing apps with connections but needed flows and presentation logic for sharing with nonconnections (including an aggregated autocomplete lookup, tokenization of recognized user names, and an invitation flow).
Under the direction of Micah Laaker and working from the prior design work of Jonas Hinn, I designed the flows … [+]