Adam Curry: No money for necho

From Rogers Cadenhead’s Workbench we learn that Adam Curry plans to spend $10,000 on default aggregator placement in the coming year, to be spread exclusively among developers who shun ne(xt)cho.
Still trying to work out if I’m “shocked, shocked” to learn that this placement was going on in the first place. Does Wil Wheaton pay for aggregator default placement? Does anyone else? I wonder.