Green Media Toolshed

· The Power of Many

Martin Kearns dropped by my post at RFB about weblog strategies for nonprofits to submit another interesting website, Green Media Toolshed, a service for environmental campaigns.
Visiting Kearns’ Network-Centric Advocacy blog, I also read about a paper from OneNW called Network as Movement. Some key findings:

  • The environmental movement is a network that is more than the sum of its people and organizations.
  • This movement has invested in too much institutional overhead.
  • Organizations need to focus on what they do best, and outsource the rest.
  • The majority of local environmental groups work on niche issues and solutions that will never attract large membership bases.
  • Funders need to help free the most important of these organizations from focusing on this distraction.