I think the people who say Fareihnheit won’t reach many of the undecided have forgotten about the kids.
For one thing, millions of kids have going to the movies built into their weekend schedules. They don’t have to be pried loose from their homes by special interest in a parcticular film. And given that you are going to a see couple of movies over the weekend, this one will be a fairly plausible choice.
The other thing? Young people tend to be majorly swing voters in the sense of being “undecided” about whether or not they will go out and vote.
Is ‘Fahrenheit’ Swinging?
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