RightMarch.com

Terri Gross interviewed Wes Boyd and Eli Pariser from MoveOn today and mentioned a right-wing advocacy group called RightMarch, run by a William Green, which took out an ad denouncing a MoveOn ad that accused (in the words of the family of a soldier in Iraq) Donald Rumsfeld of betraying his country.
Boyd also said that politicoes view MoveOn’s fundraising as equivalent to direct mail except free, but Boyd insisted that it was a two-way (not broadcast) medium they were using interactively to learn from their membership and not just to raise money, although he allowed that it is easier to raise money this way than with direct mail (which he characterized as requiring extreme messages and dire warnings to stimulate people to give today).