In the POM book I talk about a technology practice that I refer to as ARM, meaning “activist relationship management,” modeled on the idea of CRM (customer relationship management). ARM is big business these days (see Personal Democracy Forum’s coverage of the flap over ARM vendor Convio’s policies regarding who they will work with as customers).
All of these various *RM concepts can be loosely related together under the heading of GRM or group relationship management. Over on Weblogsky, Jon Lebkowsky is exploring the idea of Weblogsky: Group Relationship Management, which keeps cropping up in the online discussions of activist technology, CivicSpace, CiviCRM, and related topics.