Here come the reputation brokers

Quoting from Are You Reputable? by Jed Miller (blogging at Personal Democracy Forum):

Media research company Bacon’s Information says it will be watching “the most reputable online news blogs” in order to help their subscribers “determine the possible impact on business decisions and company reputations.”

The Bizwire announcement doesn’t specify quite how they’ll decide who’s reputable. But clearly this is a sign that the race is on–not to decide who’s reputable, but to decide who will decide, and how.

Can the blogosphere withstand reputation brokers, or are decentralized, emergent systems of trust the only ones truly safe from Blairs, Murdochs and more innocent forms of group-think and false report?