Brian Williams’ Daily Nightly blog is getting good reviews. (I hope that’s the right link… MSNBC has such fscked up blog URLs.) It makes sense that the anchor to succeed Dan Rather would embrace blogging as a symbol of opening up the newsmaking process. If you can’t beat ’em, join ’em.
New-school anchor blogs the news business
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But then again…I listened to a review on NPR this morning and an NPR reporter reporting on a blog from a newsanchor at NBC struck me as way too soft for general consumption. It was as though they couldn’t actually review a political blog, as the teasers leading up to it declared, because it would be perhaps a bit too honest or forthright for their audience. So they stuck to MSM MSM MSM all the day long. I appreciate that the mode of the MSM is getting effected by instant publishing but I can’t help but feeling really let down and hoodwinked by the teaser/story which ran on NPR today on William’s efforts to bring more transparency to what they do over there.