According to the Pew Internet & American Life Project, blog readership went way up in 2004. A January report using November data says:
- 27% of adult U.S. Internet users read blogs (up from 17% in February). The number of blog readers is increasing faster than the number of blog creators.
- 12% have posted or commented on a blog.
- 7% have created a blog.
- 5% use RSS aggregators or XML readers.
- However, more than 62% of Internet users said they don’t know what a blog is.