IA and UI as building blocks of SEO

· Information Architecture

In SEO, Information Architecture and Interface Design, Shari Thurow writes:

The most important building block of SEO is the information architecture. If you want your HTML/XHTML, audio, video, and image files to generate qualified search engine traffic, the key ingredient to making these files appear relevant are the information architecture and the interface that communicates this architecture.

(Hat tip to Peter Morville.)