What to do about clickfraud?

· Searching and Finding

This Slashdot article on an IE/Y!IM clickfraud exploit makes me wonder if the whole basis of online advertising is under assault, if there’s a chance we could see the sort of collapse that followed the banner-ad kiting practices of bubble 1.0, and if some new models of search engine ad-word placement are going to have to emerge to continue to fight this arms race.