User research context map

· Design

A while back Erik Guttman posted an item to IxDA list discussing the role user research plays in product design:

I have repeatedly attempted to explain how user research can serve to identify, prioritize and clarify product requirements. I have difficulty for a variety of reasons.

  • people confuse or fail to see the distinction between inbound marketing research activities with user research
  • people fail to distinguish between customers and users
  • people do not understand the qualitative methods used to perform user research
  • people often confuse user research with usability studies

To clarify these relationships, he created this user research context map, and he’s interested in getting feedback on the subject.

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