Scott Abel, Content Management Strategist at The Content Wrangler, Inc. alerted the community to a free webinar on Cutting Edge Web Content Management, July 26, 2006 at 2PM EST, to be presented by Ann Rockley, The Rockley Group:
Developing and delivering dynamic, personalized content via the Web for superior customer service.
Mountains of content. Multiple websites in multiple languages. How do you ensure that you aren’t recreating content and that the right content is delivered to the right person? A unified content strategy will enable you to save your content in a single place for distribution to anywhere – the Web, email, a cell phone or PDA, etc. Anywhere – as defined by your customer. In short, personalizing your content will drive revenue and improve service to customers and business partners.
Identifying the issue is easy enough, how do you do it? In this presentation, you’ll learn how to unify your content strategy to support dynamic publishing across multiple channels to fulfill the ideal of true one-to-one marketing. While the focus will be on the Web as a delivery channel, the discussion will include the need to deliver content via other distribution channels.