work processes and artifacts of a designer of digital products (an information architect, content strategist, interaction designer, and user experience generalist)
Campfire onboarding for community mental health product
Iterated on the yoga onboarding to shift focus from self-help to being welcomed into a community. Result was sharply improved member signups, reduced churn, a greater percentage of first-time users having a supportive conversation, and increased retention.
From 2007 to 2010 I was the third curator of the Yahoo design pattern library. I worked with the entire product design community at Yahoo to codify and disseminate best practices and reusable modular design components, and worked to evangelize Yahoo design patterns within the company and in the global professional user experience design community.