work processes and artifacts of a designer of digital products (an information architect, content strategist, interaction designer, and user experience generalist)
Campfire onboarding for community mental health product
Iterated on the yoga onboarding to shift focus from self-help to being welcomed into a community. Result was sharply improved member signups, reduced churn, a greater percentage of first-time users having a supportive conversation, and increased retention.
We brainstormed an initial draft of a concept model of the Yahoo Application Platform on white boards, transcribed this to omnigraffle, printed at poster scale on a plotter, and hung the poster in a prominent hallway. [+]
Proof of concept design for a landing page for all manifestations of Yahoo’s open strategy, a one-stop clearinghouse for feeds, APIs, methods, kits, reference implementations, live instances, and news.