Mental health community design refresh


The 7 Cups product had evolved through a collaborative design process with its community but had become sprawling and unfocused. This redesign started with a concept map to diagram the meaning layer of 7 Cups, identify its core value providing free on-demand anonymous private emotional support from trained volunteer listeners, required multiple iterative refactors of the information architecture, included a new onboarding experience codenamed “Yoga”, consolidated and streamlined the navigation, and refreshed the brand.

The result was increased engagements, signups, retention, and numbers of people helped.

Oct 2015
Product execution, engineering management, UX direction, information architecture, interaction design, prototyping, usability testing, community rollout, post-launch improvements
Laura Small, Ezra Morse, Matthias