"Market Fundamentalism"

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I’m starting to notice this term (market fundamentalism) cropping up more and more from the left. Did it take severe accounting scandals and a precipitous drop in the Dow to bring forth the idea that this flavor of absolutism has become gospel on the right?
Speaking of the scandals, I remember when the mantra was “It’s not a political scandal, it’s a business scandal.” I think this has backfired for the Republicans because they are perceived as the business party (I say perceived because both parties take lots of corporate lettuce). Worse, it reminds us that market fundamentalism has privileged the business world over politics and government in general, so even right-wing politicians end up having to support reigning in business when their own interests are threatened.