Aoling the blogosphere

Elizabeth Lane Lawley (question, is it overly familiar to refer to a weblogger by the name they sign their posts with – that is, would it be forward to have started my lead with “Liz Lawley writes…”?) writes in here mamamusings blog about the coming “aoling” of the blogosphere when weblogs hit critical mass an AOL, Microsoft, Yahoo! and other big companies get into the game.
There’s good followup in the comments. I’ve just added mamamusings to my blogroll.