What RSS is good for

Zeldman (shouldn’t he have a magician title, like “The Astounding Zeldman” or “The Amazing Zeldman”?) catches up on the two latest weblog fads – GoogleAds and bitching about RSS.
As always, he strikes a fair balance between extolling the simplicty of RSS and acknowledging the legitimate issues driving the ne(cho)xt thing:

RSS 2.0 was frozen so it could be widely supported and used. The frozen nature of the spec may be driving some of the smart people who are collectively endeavoring to create a richer or at least more explicitly specified syndication format. We wish them godspeed.

He also questions the wisdom of reproducing your entire site’s content in a syndicated feed, especially if you’re hoping to make money through AdSense clickthroughs.