GiveLife.org

· The Power of Many

Pete wrote:

Another possible case study (though it’s yet another big organization instead of a grassroots effort) is the American Red Cross: they use their database to send reminders to blood donors, to schedule appointments at the next blood drive, and to recruit donors to other activities like disaster preparedness training. Blood drives are at GiveLife.org; int’l HQ is at RedCross.org.