Go forth and Multiply? Hold on a sec…

· The Power of Many

Brian Dear wonders who is behind Multiply (brianstorms weblog: Multiply? Subtract 1.):

You know what? A customer should not have to search high and low to find out simple things like this. Of all the kinds of web businesses, SOCIAL NETWORK businesses really owe it to their customers to share some of their information about themselves. I mean, be real – how is a company going to start being trusted by customers without their knowing a thing about who’s behind it?

I joined the network myself as it’s kind of my job right now to stay on top of these things, but I haven’t invited nybody in for exactly the reasons Brian mentions. Why is it so hard to find out who is behind the business? Why not more transparency?