Luntz says “Kerry will win”

Tom Schaller posts an interesting scoop over at the Gadflyer, recounting a “tipsy” conversation with Republican pollster and message crafter Frank Luntz (thank goodness for blogger ethics):

“What do you think?” I ask him, in a tone that indicates that I’m not talking about last night’s Sox-Yankees brawl.
“Kerry will win,” he says. I feel myself jump back slightly.
“Wow,” I say. “How can you be so sure?”
“Bush’s numbers on the war are bad, and it’s spreading.”
I follow-up: “So, it’s that simple — ‘It’s the war, stupid’?”
“Well, not that simple…but basically, yes.”
“Ok, then, so what’s the save-all scenario for Bush? Is there some way he manages to pull it out?”
“Only by making Kerry look bad, inconsistent.”
“The flip-flopper thing,” I say, seeking clarification.
“Yes,” Luntz said. “But even that may not do it.”






One response to “Luntz says “Kerry will win””

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    Be a Regular Guy (TM)

    How do you convince people to vote for a failed President? Lee Atwater would say to drive up the opponent’s negatives, while evil genius pollster Frank Luntz said (while drunk) that even that may not be enough. Still, the attack…