The Culture of Connectedness

Quoting from Emerging Media Audiences: The Culture of Connectedness:

This blog is about the intersection of tech-enabled social networking and emerging media audiences. Technology is pulling together personal networks of people for more persistent connectedness and giving them tools for creating and sharing content. Meanwhile, most media companies are grappling with how to capture and keep enough mind- and time-share to make a profit from target audiences. What is the connection between these trends?