It consists mostly of names, people I’ve spoken to or will email or have chatted with or plan to, many of whom I plan to quote, have interviewed already, or are being featured in some other way. There’s also the web and radio marketing plans to think through. TV would be good too. People have been very forthcoming so far and generous with their time. This is my favorite form of research. Interviews sprout stories. Writing this book has been an intense and in some way methodical process so far, somehow exhilarating. Marketing the book should be even more fun. When the writing’s in the can, that’s when you can really start dining out on a book.
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One response to “The marketing plan”
What are you working on?