What is open source marketing?

One of the two panels I’m speaking on at this year’s South by Southwest Interactive conference (in just under two weeks), is on the subject of Open Source Marketing, with Firefox as a case in point.
To prepare for the panel, I’ve been doing some online research and I’ll be posting the links here mainly for my own convenience.
The first such link is for a manifesto at ChangeThis (via MicroPersuasion), called, appropriately enough, What is Open Source Marketing?






4 responses to “What is open source marketing?”

  1. carl Avatar

    you have to include the “paste to clipboard” capability to firefox. it’s killing the mirc community. other than that no complaints

  2. James Cherkoff Avatar

    Sounds like an interesting conference, I wrote the manifesto above. There are more examples on my blog:
    http://www.collaboratemarketing.com and you might want to join the discussion at:

  3. Modern Marketing - Blog by Collaborate PR Avatar

    Open Source Marketing

    Bob Garfield’s Ad Age article has lots of great snippets in it. Here’s a couple… Hear that? In the distance? It’s a crowd forming — a crowd of what you used to call your audience. They’re still an audience, but