What is open source marketing?

· The Power of Many

One of the two panels I’m speaking on at this year’s South by Southwest Interactive conference (in just under two weeks), is on the subject of Open Source Marketing, with Firefox as a case in point.
To prepare for the panel, I’ve been doing some online research and I’ll be posting the links here mainly for my own convenience.
The first such link is for a manifesto at ChangeThis (via MicroPersuasion), called, appropriately enough, What is Open Source Marketing?