Making user research fun (for the users)

Having met Rashmi Sinha at SXSW and again at the IA Summit I’ve been interested in understanding what she’s working on. She’s brilliant so her work product must be equally compelling. Sure enough, her company Uzanto makes a product called MindCanvas that’s used to conduct user research in a game-like way (check out the testimonials on the linked page) and then present them in various compelling interactive formats.
Something to keep in mind when you want to understand what your users expect or care about.