Toby’s Political Diary – ‘Let it Begin Here’ has a great dialogue imagining the scene as messaging is worked out:
Dubya: Karl, we got to say something about some damn hostages in an embassy or something….??
Karl: Yessir. There is an evil way to attack Iraq and a good way. We’ll say these hostage takers are part of the evil way. That way no one will think they have anything to do with us, since we’re the good guys.