Yahoo Tech launches with advisor personas

Yahoo! has launched Yahoo Tech (I’m only willing to type the exclamation point once per sentence at most! oops), a site consisting of “Reviews, help, and how-to advice for buying and using personal electronics.” One interesting touch from a user-experience design perspective is their use of tech advisor personas to offer advice tailored to your specific context. Yes, yes, of course they’ve got tag clouds (or, actually in this case, product category clouds), too.
(via Austin Govella).