Rolling Stone to Take After

· long story short

Rolling Stone to Take After Maximor Whatever

Rolling Stone will rock to a new beat with a British managing editor who specializes in bite-size articles and starlets busting out of their bikinis.
Founding editor and publisher Jann Wenner announced yesterday he’s hired FHM editor in chief Ed Needham, who speeded the men’s magazine from an initial circulation of 225,000 in 2000 to 1 million this year.
FHM outsells Rolling Stone better than 2 to 1 on newsstands, with covers showing Jennifer Love Hewitt in a barely there bustier and Catherine Bell, co-star of TV’s “JAG,” way out of uniform.
“The plan is pretty simple,” Needham said. “It’s a question of newsstand sales and getting Rolling Stone talked about a little more.”