Some personal guidelines for web writing

Paul Ford publishes a list of exhortations to himself about writing for the web (at his incredible Ftrain site):

This list takes the form of a set of personal, first-person statements (“I do this,” “I do that”) rather than a set of injunctions (“Do this!”, “Do that!”) because these are my guidelines, a set of principles which I am trying—slowly, in some cases—to internalize, not a manifesto.

He includes 20 guidelines, culminating with “The web is my medium of choice, not a medium of last resort.” Bravo.