Could you just roll that back a little, please?

I love the abrupt juxtaposition of styles in this AFP article, where the gray grit of war slides suddenly into comfy corporate pastel.
I leave it to you to decide where the transition seems to occur. This is an unbroken quote from the article.
“Four Turkish nationals have been executed at the hands of hostage-takers in the war-torn country.
“Several other Turks have been kidnapped and then released, mostly after their employers agreed to pull out.
“Dozens of other foreigners have been taken hostage in Iraq by insurgents seeking to force their governments or employers to leave the country.
“PWC Logistics provides comprehensive supply chain solutions to companies throughout the Middle East.”