:

Nick Denton put up a pleasantly surprising post today, complimenting me for being a “volunteer watchdog” for blog ethics. He proposes Jeff Jarvis and I start a blog ethics committee in order to create some standards in blog advertising. It’s a great idea, a lot of work, and very important to the blogosphere.
If you’re blogging— for money or not—we all have an interest in having a level of comfort when we’re consuming and creating media. Who doesn’t want to know if a blogger is getting paid to write about something? Who doesn’t want to see advertisements clearly labeled and outside of the content space? I can’t think of one reader of blogs who wants to be deceived….