Assessing blog authority

Summarizing from How To Measure A Blogger’s Popularity And Reach: The Big Jump – Robin Good’ Sharewood Tidings:

  1. Check her Technorati standing.
  2. [F]ind out (not always possible, but you can also ask directly) how many subscribers the online publication has.
  3. Check whether the person makes her traffic statistics publicly viewable.
  4. Do some basic Google searches and see whether an official bio/profie exist for this person.
  5. Check the number of search results found for the name of that person when searched for within quotes.
  6. If the person has a web site check the site popularity by using the excellent toolkit from Marketleap.
  7. Check how popular are the issues and topics discussions she gets involved in.
  8. Check whether the person has been covered by local news media in her country.
  9. Check whether the person has been covered by international news media outside of his native country and identify specific sources and mentions received over time.






One response to “Assessing blog authority”

  1. AF Avatar

    popularity = authority?
    Ugh this feels like the eigth grade cafeteria!