Amazon adds social networking

· Social Design, The Power of Many, User Experience

amazon-friend.pngFollowing on its adoption of tagging last year, Amazon has now added a friends feature. At least I assume this is something new. I hadn’t heard of it before. The first clue I had that such as social networking functionality had been introduced was receiving an invitation in my email from a writer friend of mine:
amazon-invite.png
When social networking sites started cropping up everywhere in 2004 a lot of people wondered what they were for. Some had clear purposes. LinkedIn is for business/professional networking. Others are for dating. But many of them seemed more like a proof of concept waiting for a business model. The next logical step to look out for is to see businesses and sites with existing purposes and flows of people and data embracing social networking as a service to their communities (and, incidentally, as a way of redoubling those flows.
Amazon appears to making tentative steps to test out these possibilities.