How do you promote a record when you have no real platform as a musical artist, and why would you anyhow? The why part is easy. I’d like people to hear the music. The rest, well, it’s all been icing on the cake since I finished one song I liked (thanks, Jeff Tweedy!), but I know I don’t have a campaign going on and there’s not going to be some drumbeat of promotional opportunities that turns me into a sensation.
So what if I just casually promote my work without getting annoying about it like all the time forever in various ongoing ways? Anyhow, that’s my plan.
This ranges from an unobtrusive email sig some people likely don’t even scroll down to or notice, a gentle ask to contributors to mention the record to their fans and friends, plans for a release party in the East Bay later this year, a possible live streaming guest appearance, and the vinyl project, collaborations on animated and filmed music videos, and who knows what next? any of which could inspire one person or another to listen.
Which is the real point. Hundreds, thousands, hundreds of thousands of people, numbers like that are throngs. Statistics. Wonderful for the ego, I’m sure, but hard to relate to. Right now each sale, each person who gets back to me to mention a song they liked or to comment on the record as a whole, they fill me with joy. A slow trickle of bumps every time someone says hey I heard your music and I have a reaction to it from now on sounds pretty good!
More on this as it develops
Comments
2 responses to “Ambient marketing”
Good strategy. I’ll be happy to wear a t-shirt if that helps.
Yes! B wants one with the album cover and I like the idea of a blue shirt with the satellites (of love) and the writing, too!