Category: Business
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Ride the hype cycle, baby!
riding the Gartner hype cycle
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AOL?!? Really?
Some thoughts on my first few days on my new job as a consumer experience evangelist at AOL, and what I hope to help the team here accomplish.
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Corporate blogging ROI
Scott Weisbrod posted this link to Forrester’s Charlene Li’s Calculating the ROI of blogs – it’s not about the math to the IA Institute’s mailing list a while back, singling out this quotation: …because a blog’s ROI is built around building a closer relationship with your blog’s readers, be it your most ardent customers or…
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Blogging’s impact on PR (and vice versa)
The other day I ducked down to my room on the 8th floor of the Hyatt Regency Vancouver to get some money to buy drink tickets at the welcoming cocktail party at the IA Summit. Ran into David Weinberger, who’s been refining the plenary keynote he’ll be giving to kick off the official proceedings tomorrow.…
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Corporate blogging? Not so fast
David Kine asks What’s Holding Back Corporate Blogging? and finds the usual answers: fear, an unwillingness to relinquish control, and so on. That makes sense to me. Some corporations are clearly not cut out to blog in the usual sense. (It remains to be seen whether they should have internal project logs or knowledge logs,…