Patch Social Strategy

In Q2 of 2011 I embedded with the Patch team and, after shipping the new user blogs feature, conducted a thorough review of existing Patch social efforts and delivered a strategic plan featuring long-term goals, focal areas, and opportunities for quick wins.

In addition to the document and presentation, I also worked with the Patch product team and consumer experience designer Krista Sanders to develop a living concept model of the Patch social landscape, to enable to team to continue evolving the model as circumstances developed.

Jun 2011
Social strategy and design recommendations to executive staff and product managers.
Tony Brancato (VP Product), Krista Sanders (Consumer Experience designer)